Categories
Issue 2

Culture Wars: When Private Goes Public

Deep Vakil

The revolution of social media in culture wars has been likened to that of industrial weapons technology in conventional warfare. Some of the strategies and tactics deployed are justified by inflating the political stakes to such an extent that no means seem morally unjustified.

India and China have been engaged in a military standoff in eastern Ladakh for over 150 days now, with the worst cross-border violence since the 1962 war between the two nations. There is a heightened sentiment of nationalism in the country, which has made its way into the digital lives of several students of Ashoka University. On 24th September, two right-wing social media accounts, one on Twitter and the other on Instagram, publicly shared screenshots from a closed Facebook group of Ashoka’s undergraduate students. The screenshots were of comments made by Ashokans on a months-old post in the private group. Some of the comments in the screenshots, which were not blurred to hide the names and profile pictures of the students, were critical of “Indian culture” and the “armed forces.” 

Those who posted the screenshots claim that these comments amount to cyberbullying and point to the “anti-national” and “vile mindset” of the “activist lobby and left-wing students” of Ashoka, who “celebrated the death of Indian Army.” The comments on these posts include the use of misogynistic slurs, a call for “public execution”, and even one threat of worse-than-Hitler treatment. As of now, the Facebook group has been disbanded by Ashoka’s Student Government out of fear of other students being doxxed for their older posts. Deliberations are underway as to what should be the way forward, bearing in mind the safety and privacy of all members of the student community. 

Since the accounts are public, and the posts continue to remain online, many of the students whose identities were revealed have had to temporarily, or in some cases permanently, deactivate their social media handles. There are credible accounts of some of these students being flooded with unknown friend requests and receiving threatening messages in their inbox. While such an incident may be a first in the history of the student body, many Ashokans have individually had prior encounters with such hate and vitriol online. 

There is a sense of deep division and distrust within the student community, as comments made in a closed group with the pretext of privacy have somehow been “leaked” and put on public display. This polarisation over social media is certainly not unique to Ashoka, and it has largely characterized political discourse on social media over the past few years. Several hot-button political issues have emerged in India in the recent past. This has sharply divided many Indians. 

While there are commercial antecedents to this phenomenon (i.e. confrontational posts on social media get more engagement and therefore increase ad revenue of these platforms), there is also a sociological angle. American sociologist James Davison Hunter provided the framework of “culture wars” in 1991, through which this polarisation can be analysed. While the phrase “culture wars” has mainly been used in the context of the US polity, it can resonate greatly in the Indian context. A culture war can be understood as a power struggle between social groups with competing ideological worldviews that clash over values, moral codes, and lifestyles. Although the conflict may be fundamentally underpinned by genuine disagreement over what is good for the public, instead of positive tactics of constructively reasoning about one’s ideology with others, a negative strategy of systematically discrediting one’s opponents increasingly becomes the go-to one. 

The addition of technology only serves to vitiate this concoction further. The advent of mass media like print and television, for example, in the context of culture wars, meant that public engagement amongst opposing groups over their political differences was increasingly antagonistic and asinine. Likewise, the frontier of social media is historically unique in this regard and much more conducive to the negative strategy, according to research by Samatha R. Holley on social media’s effect on the culture war. Echo chambers and disinformation campaigns cause one’s existing convictions to be reinforced, leading in some cases to cognitive dissonance when confronted with alternative viewpoints. The algorithms that run our social media feeds are meant to psychologically manipulate us into staying on these platforms. 

As the world’s second largest social media market with 35 crore users, India is undoubtedly affected by these phenomena. In attempting to draw a picture of the warring groups on Indian social media, one may reduce it to two sides: the religious/orthodox right-wing and the secular/progressive left-wing. The right would consist of the conservative and Hindutva ideologies and the left would consist of the liberal and socialist ideologies. However, it must be noted that this crude oversimplification of the political spectrum must not obfuscate the fact that the groups are in no way homogenous or equivalent. It would be simply dishonest to deny that the balance of power tilts in favor of the right-wing in India today, in terms of finances, institutions, and human resources.

Both the warring groups claim that their “way of life”, or in some cases, their very lives, are under attack from the other side. The negative tactics manifest themselves in the form of “trolling” on part of the right, and “cancel culture” on part of the left. Many diverse incidents tend to be smoothed over and bracketed under the umbrella term of cancel culture. It refers to vitriolic behavior that is just as harmful as trolling, but justified, not by traditional value systems in society, but by misplaced ideals of social justice and political correctness. The use of the term here is not intended to repudiate the democratising effect of social media, that has led to traditional elites like politicians, authors, and artists, being held accountable for their words and actions. 

The revolution of social media in culture wars has been likened to that of industrial weapons technology in conventional warfare. Some of the strategies deployed on these platforms are dangerously harmful, and in some cases, also fatal. On other occasions, such as the incident involving Ashokans, the boundaries between the public and the private are seriously impinged. These tactics are justified by inflating the political stakes to such an extent that no means seem morally unjustified. 

Granted, in the present political climate, the stakes for minority groups and marginalized folks are indeed unimaginably high. However, many of those indulging in trolling or cancelling are doing so with a sense of speaking and fighting on behalf of the subaltern. One is being naive if they believe that fighting such online battles alone leads to anything but momentary self-gratification. Grassroots change has not been achieved when the privileged abdicate this most basic social imperative by saying “I do not owe it to educate you”. It has been achieved when students and activists heed the Ambedkarite call to “educate, agitate, organize,” with emphasis on the first step.

Deep Vakil is a student of Political Science and Sociology at Ashoka University.

We publish all articles under a Creative Commons Attribution-Noderivatives license. This means any news organisation, blog, website, newspaper or newsletter can republish our pieces for free, provided they attribute the original source (OpenAxis). 

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